What does it cost?
A website is $1,790 one-off. Ads management is $590 a month. Both together, with no build fee, is $890 a month on a twelve-month term. All prices exclude GST. Your advertising spend is separate and goes directly to Google on your own card — we never handle it, and never take a percentage of it.
Am I locked into a contract?
Ads management runs for three months, then month to month — three months because a campaign needs that long to produce enough data to be worth judging, and stopping at week three means you paid for the setup and threw away the learning. The combined package is twelve months because the website is built into it instead of being charged up front. The website on its own has no ongoing commitment at all.
Who owns the Google Ads account and the website?
You do. Every account — Google Ads, Analytics, Business Profile, the domain — is created in your name with you as the owner, and we are added as a manager. If you leave, you keep the account and its entire history, which is the part that actually has value. Agencies that run your ads inside their own account are holding the history hostage, and you should ask any of them this question first.
How much should I be spending on ads?
In a suburb like Parramatta, for most trades, somewhere around $900 a month is enough to learn something in the first month. Less than about $500 and the data comes in so slowly that you are paying a management fee to watch a trickle. We will tell you if your market is more expensive than that before you commit — some trades genuinely are.
Can you guarantee I'll be number one on Google?
No, and neither can anybody else. Paid position depends on what your competitors bid and how relevant Google judges your ad and your landing page; organic position is not sold at all. What we will commit to is what gets built, when it goes live, and that you can see what every enquiry cost. Anyone guaranteeing you a position is either guessing or bidding on your own business name and calling it a win.
What return should I expect?
We have not run your advertising, so any number we gave you now would be invented. After the first month you will have a real cost per enquiry, and you know what an enquiry is worth to you better than we do — so at that point the two of us can work it out properly and you can decide whether to continue. If the honest answer after a month is that it does not pay, we would rather tell you that than keep billing you.
You're new. Why would I trust you?
That is a fair question and we are not going to answer it with stock photos of a team. Three things instead. The prices are published, so there is no discovery-call pricing game. Every account is in your name, so leaving costs you nothing but notice. And the sample sites under Demos are ours — invented businesses, clearly labelled — so you can judge the actual work rather than a list of logos. Ring 0403 805 280 and you get the person who would do the work.
Do I need a new website, or can you fix mine?
Often we can fix it. If your site is reasonably quick, reads properly on a phone and makes it obvious how to contact you, then the money is better spent on the advertising and the Business Profile. We will say so in the audit. A new site is worth it when the current one is slow, unreadable on a phone, or impossible to edit — all three of which cost you clicks you have already paid for.
What do you actually do each month?
Search terms are reviewed weekly — that is where the waste hides — along with bids, budget pacing and anything that broke. Ad copy gets tested against what is converting. The Business Profile gets posts, photos and replies to reviews. At the end of the month you get one page: what was spent, how many enquiries, what each one cost, and the three things we changed. Then a call if you want one.
Do you work with my industry?
Local service businesses, mostly — trades, health, food, beauty, home services, professional services. The pattern is the same whenever somebody nearby searches for what you do and picks from the first few results. We are less useful for national e-commerce, and we will tell you that rather than take the retainer.
Where are you based, and do we meet in person?
Parramatta. We meet clients in person around Parramatta and Western Sydney. Everywhere else in Sydney is a video call, which most people prefer anyway.
What happens if I want to leave?
You give us notice, we hand over everything and we remove our access. No exit fee, no charge to release your own accounts, and no holding the domain. On the twelve-month package, leaving early means paying out the remainder of the build — which is the fee we did not charge you at the start — and nothing else.