How you got here
You came here directly.
No referrer and no ad: you typed the address, used a bookmark, or tapped a link in a message an app did not tag.
So there is nothing to show you about your own arrival, and we are not going to invent any.
Which is itself worth seeing: about a third of visits to any site look like this, and an agency that reports every one of them as a marketing win is counting its own bookmarks.
The paid path is the one we can show you deliberately: a search, an ad, a click with a price on it, an enquiry with that price attached. That is what we build.
The chain
Eight links. Most businesses are missing four of them.
None of this is secret and none of it is clever. It is just a chain, and a chain only works if every link is there — which is why advertising fails for so many small businesses who were doing three or four of these perfectly well.
The search
Somebody types something into Google with intent behind it — “mechanic near me”, “physio Westmead open Saturday”. That phrase is the entire asset. Everything downstream is just not wasting it.
Our part
We research which phrases people in your suburbs actually use, including the ones that look relevant and never convert.
The auction
Google runs an auction in the time it takes the page to load. Your bid is only part of it: how relevant your ad is to the search, and how relevant the page behind it is to the ad, both move what you pay per click.
Our part
This is why the landing page is part of the ads job and not a separate product. A better page literally lowers the price of the same click.
The ad
An ad either answers the search or it does not. “Quality service since 1998” answers nothing. “Logbook service, Granville, book online, from $240” answers a person deciding right now.
Our part
We write the ads against your real services and prices, then test them against each other rather than against an opinion.
The click, and its id
When somebody clicks, Google attaches a unique click identifier to the destination URL. It is meaningless on its own — an opaque string — but it is the thread that ties this visit to that search and that cost.
Our part
Our site reads it on the first render and stores it, which is what the box above is showing you.
The landing
Most of the money is lost here. A slow page, a page that reads badly on a phone, or a page that answers a different question than the ad did, and the click is simply gone.
Our part
Mobile-first, measured, and the page says the thing the ad promised. For a single-service campaign we usually build a page of its own.
The conversion
A call or a form. At this moment the enquiry and the click id are written down together — which is the instant the whole chain becomes arithmetic instead of opinion.
Our part
Every enquiry lands in your own records with the campaign, the ad group and the search term attached to it.
The import
That conversion goes back into Google Ads against the click id. Now the platform knows which keyword produced a customer rather than which produced a visit, and it can bid accordingly.
Our part
This is the step most small accounts are missing entirely, which is why their bidding has been optimising towards the wrong thing for a year.
The report
Spend, enquiries, cost per enquiry. Three numbers that either justify the next month or do not.
Our part
One page a month, written by a person, including the things that went badly.
The limits
What none of this tells us about you.
The box at the top of this page can look like a party trick, so it is worth being exact about how little is behind it. Everything there came out of the link you clicked and the browser you clicked it with.
- Not who you areNo name, no company, no email, nothing until you choose to type it into a form.
- Not where you areNo IP geolocation, no map pin, no “visitor from Westmead”. We keep a truncated address prefix on an enquiry purely to spot a flood of spam, and nothing else.
- Not what you searched, if it was organicGoogle stopped passing the search term on unpaid results in 2011. On a paid click the advertiser supplies the term themselves — which is the only reason it can appear above.
- Not anywhere else you have beenNo cross-site tracking, no data broker, no profile bought from anybody. It is one site's own record of one visit.
The same restraint goes into what we build for you. Our privacy policy says it in the formal version.
Now point it at your business.
The free audit is the first link in the chain above, applied to you: which of the eight you already have, which you are missing, and what the missing ones are likely costing you.